In the November 2023 edition of QSR Magazine, Mark Schlossman, Executive Vice President of Sales and Marketing at Accurate Box Company, is featured in the article “That’s a Wrap” by Ya’el McLoud. The piece explores the dynamic landscape of quick-service-restaurant packaging, emphasizing the vital role of trusted partners like Accurate Box Company in overcoming supply chain challenges and meeting sustainability demands. Schlossman’s insights highlight the importance of transparent communication, reliable service, and innovation, showcasing the critical role packaging suppliers play in the success of the industry. Here is a snippet from the article:
The Battle of the Supply Chain
Trusted packaging partners are crucial as consumer preferences evolve.
The packaging supply chain has become paramount as COVID-19 pushed restaurants to offer customers the same quality and consistency of food at home as in a restaurant. Operators need to ensure that they have the right packaging materials when they need them to guarantee a consistent flow of packaging to each restaurant location.
Time and efficiency are integral to the success of quick-service restaurants. “One of the biggest challenges operators face is aligning with distribution centers and getting the packaging they need when they need it,” says Mark Schlossman, the executive vice president of sales and marketing at Accurate Box Company. These challenges underscore the critical role of reliable packaging partnerships in ensuring seamless operations, making it clear that finding trusted packaging allies is essential for success in the fast-paced quick-service restaurant industry.
“Operators are responding to these challenges by diversifying their packaging manufacturers,” Schlossman says. “Now more than ever, operators are giving manufacturers the opportunity to gain their business.” Diversification is a strategic move to ensure a stable and reliable supply of packaging materials that operators may find successful…
Consumers Prefer Sustainable Packaging
How environmental concerns are driving consumers’ preferences.
Sixty percent of consumers not only care about sustainable packaging but would pay more for it, according to a 2020 study by McKinsey and Company. In today’s fast-paced world, quick-service restaurants play a vital role in satisfying cravings on the go. However, as consumers become increasingly conscious of environmental issues, their expectations for sustainable packaging have grown. The current shift in consumer demand poses both challenges and opportunities for quick-service restaurant operators and their packaging partners.
Much like everything else, COVID-19 has changed consumer’s needs and expectations and, in turn, how operators need to run restaurants. “Since the COVID-19 pandemic, consumer expectations regarding packaging have dramatically shifted. No longer an afterthought, customers now hold operators accountable for using packaging that upholds the quality and integrity of takeout and delivery orders,” says Monica Bowser, corporate marketing manager at Genpak.
Surprisingly, one change since COVID-19 is consumers are more environmentally conscious and want more sustainable options when they shop. A study by research group Kantar said that since COVID-19 sustainability was of greater concern for consumers than before the outbreak.
“Sustainability is also a huge movement that is gaining significant traction among consumers. Consumers are increasingly urging restaurants to adopt more environmentally conscious practices, and the choice of packaging material can leave a lasting impact on consumers,” says Mark Schlossman, executive vice president of sales and marketing at Accurate Box Company. The importance of sustainable packaging and how it will shape the future of the foodservice industry cannot be overstated.
Sustainability is a pressing concern that has gained considerable traction among consumers in recent years. The choices consumers make are no longer solely driven by convenience or taste; they are increasingly influenced by a desire to make environmentally conscious decisions.
Click here to read the full QSR Magazine article, “That’s a Wrap.”
About Accurate Box Company
Accurate Box Company is one of the largest manufacturers of custom litho-laminated corrugated packaging in the United States. All our boxes are sustainability sourced, 100% recyclable, and printed with eco-friendly inks. We ship competitively throughout all of North America by negotiating extremely attractive freight back-haul rates with our carriers. In business since 1944 and women-owned since 1998, we are experts in creating packaging for the club store, e-commerce, and quick-service restaurant industries.
