September/October 2018 – One of the key reasons that New Jersey-based Accurate Box has remained successful over its 74 years is investment – in its employee base, in its equipment and in its customer’s ongoing needs. With a reputation for providing exceptional high quality graphics for corrugated packaging for nationally-recognized brands such as Kellogg’s and Pepsico that line the aisles of big box retailers like Costco and Sam’s Club, this third-generation, woman owned business consistently seeks the best and brightest local employees, the most automated and technically advanced equipment and keeps its fingers on the pulse of the fast-moving trends in its niche of the market.
Founded in 1944 by Henry Hirsh, Accurate Box has remained in northern New Jersey, first in Newark and for the past 35 years in Paterson. Its 400,000- sq-ft headquarters sits in an industrial area of the city and draws its 270 employees from the nearby community. Henry’s son Charlie led the company from the 1960s until 1997, guiding the company through tremendous growth as a folding carton manufacturer specializing in large format packaging. When his daughter, Lisa Hirsh, joined the family business and officially took over in 1997, she maintained that tradition of reinvesting in the company’s future. Since then, she has built on the solid foundation laid by her father and grandfather, modernizing and expanding its capacity and building it into one of the largest independent box manufacturers of litho-laminated packaging in the U.S.
“We continue to deepen our relationship with our customers,” says Lisa Hirsh, President and CEO. “Our goal is to help them stand out – whether it be on store shelves or as an e-commerce delivery, not blend in. Our team is constantly collaborating with our customers’ product management and graphics teams to find new ways to enhance their packages and increase wholesale club store sales or direct to consumer sales revenue. We want the graphics to entice customers to purchase the products. To achieve those results, we are always seeking to leverage the innovations and advanced technologies available to our market.”