Paterson, NJ – November 2024 – Accurate Box Company is excited to share that Mark Schlossman, Executive Vice President of Sales and Marketing, has been featured in the latest issue of QSR Magazine. The article, titled “Thought Leadership with the Biggest Names in Packaging” written by Abby Winterburn, explores advancements in food packaging and provides insights on the challenges and opportunities shaping the quick-service restaurant industry.
Below is an excerpt from the article.
Innovations, Challenges, and Thought Leadership on Food Packaging
Highlighting industry experts’ knowledge of food packaging.
Packaging plays a crucial role in shaping the customer experience, protecting food quality, and maintaining brand integrity. In this issue of Smart Chain, we spotlight food packaging with insights from top industry leaders, exploring packaging advancements that drive brand awareness and satisfy customer needs.
Food delivery is the most popular way to engage with a restaurant in the U.S.—in the past month, 70 percent of consumers reported ordering delivery, according to Doordash. Due to this, reliable packaging is of the utmost importance to maintain food quality during transit. Restaurant operators often struggle to invest in quality packaging due to tight budgets and rising operational costs, but turning to industry thought leaders can provide valuable insights and guidance to help make informed decisions and bridge these gaps effectively.
To address these concerns, we’ve gathered insights from leading experts at Accurate Box Company, Anchor Packaging, Continental Cups, Huhtamaki, and Inno-Pak. Their knowledge reveals how technological advancements, consumer insights, and trusted partnerships are shaping the future of foodservice packaging in the quick-service restaurant industry.
Accurate Box Company
MARK SCHLOSSMAN
Executive Vice President of Sales and Marketing for Accurate Box Company
What are the biggest challenges for quick-service restaurants with packaging today?
SCHLOSSMAN: Sustainability is a major concern, as consumers and regulations demand more eco-friendly packaging. Durability and functionality are also significant issues, especially with the growth of takeout and delivery services. Packaging needs to be strong, prevent leaks, and maintain food quality while being lightweight, cost-effective, and sustainable.
How are these challenges impacting the industry?
SCHLOSSMAN: Restaurants must invest in eco-friendly initiatives, despite the expense and challenges of transitioning to sustainable materials. Durable and functional packaging is also essential for a positive customer experience, as poor packaging experiences can damage a brand’s reputation and can lead to lost customers and reduced loyalty.
What do you think will be the biggest challenges and opportunities for quick-service restaurants in the next 10-20 years?
SCHLOSSMAN: The industry will face rising costs, increasing competition, changing consumer preferences, technological advancements, and environmental concerns. Evolving environmental regulations will likely present the biggest challenge with governments tightening restrictions on single-use plastics. This is driving urgency around finding innovative materials, but this also presents an opportunity to gain a competitive edge and build consumer loyalty through transparent, eco-friendly packaging practices. Adapting to these shifts will be crucial for long-term success.
About Accurate Box Company
Accurate Box Company is one of the largest manufacturers of custom litho-laminated corrugated packaging in the United States. All our boxes are sustainability sourced, 100% recyclable, and printed with eco-friendly inks. We ship competitively throughout all of North America by negotiating extremely attractive freight back-haul rates with our carriers. In business since 1944 and women-owned since 1998, we are experts in creating packaging for the club store, e-commerce, and quick-service restaurant industries.
